"Hip," "gritty," "food"

This article in the NYTIMES "Dining" section has the following as a pull-quote (in the print edition I have before me):

"The Food Network spins off a channel with a hipper, grittier attitude."

um.  Riiiiiiiiggghhhht.  "Hip" and "gritty" food programs.  Because we all like grit in our cheezburgrs.