You know what they say about Knoxville

I remember how about five, maybe six years ago there was a major branding initiative that brought all UT system campuses under the same general graphical representation, complete with logos that were similar across the three major campuses and other institutes:  Knoxville, Chattanooga, Martin.

Now I learn that UTK has decided to set all that aside in favor of its own branding:

If they want to tie the identity of their university to their football program, more power to them.  I trust the boosters will love it.

I guess that means this branch of the university system is also free to choose its own independent logo too, huh?